Objective
Fresh Fare Farms required a comprehensive multi-channel advertising campaign to increase awareness of their meal delivery service. The objective was to highlight the advantages of joining their program while targeting a younger audience. The campaign aimed to grow their customer base, educate consumers on the benefits of locally sourced food, and raise community awareness about food insecurity. To achieve this, three key deliverables were created: a magazine ad, a digital animated ad, and a social media carousel, along with the mood board for inspiration.
This project was completed as part of my academic coursework while pursuing a degree in Graphic Design.
Images featured in this project are sourced from Freepik and used under their free license terms.
Tools Used: Adobe Illustrator, Photoshop, and InDesign
Mood Board
Digital Animated Ad
Magazine Ad
Social Media Carousel
