Objective
The Get Lit Festival of Books aimed to elevate their third annual event through a strategic integrated digital marketing campaign, targeting record-breaking attendance. Their primary objectives were to boost event registrations and attract more volunteers and sponsors for upcoming festivals. To support these goals, I created a cohesive mood board along with an email blast, Facebook ad, landing page, and Instagram ad.
This project was completed as part of my academic coursework while pursuing a degree in Graphic Design.
Images featured in this project are sourced from Unsplash and Pexels and used under their free license terms.
Tools Used: Adobe InDesign, Illustrator, and Photoshop
Mood Board
Email Blast
Facebook Ad
Landing Page
Instagram Ad
