Objective
The Focus 05 restaurant realized it wasn’t connecting as much as it could with its main crowd — Millennials in the Manhattan Soho district. So, they launched a subway ad campaign to get the word out and position the restaurant as the spot for healthy eats with a cool, trendy vibe. The ads showed off Focus 05’s mix of healthy food and curated entertainment, aiming to connect better with the local millennial scene.
This project was completed as part of my academic coursework while pursuing a degree in Graphic Design.
Tools Used: Adobe Illustrator and Photoshop
